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Stop guessing, start knowing!

With BizLab, you gain real-time insights into the reach of your digital screens. You'll also receive detailed demographics of those passing by, as well as the types of vehicles in view. Use this data to refine your messaging and maximize your impact!

  • Personalised advertising

    BizLab believes the future of digital signage lies in delivering more personalised content. With our segment booking, you can select the audiences you want to target with your ads.

  • Marketing automation

    If you want to take it further, simply activate marketing automation, and FLOW will manage your ads automatically based on the conditions and rules you set.

Benefits for DOOH

Digital Out-of-Home
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Reach counter

Current measurement systems for DOOH often rely on outdated historical data to estimate your screen's reach for outdoor advertisers.

At BizLab, we believe in the power of real-time data. With us, you get immediate insights into the reach of individual screens, accurately segmented by age and gender. Say goodbye to guesswork—embrace precise data.
SOV, VAC, ROTS?

In DOOH, these terms measure the number of contacts your ad can reach, and billing is based on these metrics.

At BizLab, we believe real data is far better. Our platform shows exactly how many people saw your ads, broken down by age and gender, plus insights into viewer engagement duration. Enhance your advertising strategy with precise data that delivers results!
Relevance?

Today, DOOH often uses traditional CMS with basic playlists looping ads continuously. But reaching your target audience is increasingly difficult, as a single ad rarely connects with all segments.

At BizLab, we see the future of digital signage in personalised content. Our segment booking lets you target specific audiences. With BizLab FLOW, transform your advertising with tailored content that truly resonates!

Alex Baker on digital screens

How to communicate more accurately with your customers.
Interview with Alex Baker